About Us
Built by working artists for working artists. Professional tools that hit the mark.
Beat Cannon was built on a simple belief:
Independent artists deserve the same professional tools as the biggest labels.
What began as an internal system for Threshold Records quickly outgrew its original purpose. As we refined our promo workflow, we proved that small teams could achieve the speed, precision, and reliability usually reserved for major labels. Once the system consistently outperformed the tools we relied on, we decided to build it into something better that every artist and label could use.
Beat Cannon is built by working artists for working artists.
It's made for real-world release schedules, tight turnarounds, unstable mobile networks, and teams that need a tool that just works. Everything is optimized for speed, clarity, and usability. The release cycle is already stressful enough. You shouldn't have to deal with clunky tools or waste time searching for people to send your release to.
We know you're busy. You aren't sitting at your computer all day, and neither are your listeners. They're checking email on phones, listening between meetings, discovering music in moments that matter. Beat Cannon is built mobile-first because that's how music promotion actually happens. Manage your campaigns from anywhere. Your music reaches people where they actually listen.
What Beat Cannon Does
Beat Cannon handles the entire email promotion pipeline so artists can focus on the music.
- Upload your tracks and metadata, we handle the campaign.
- Unique, secure links generated for every recipient.
- Automatic tracking for opens, clicks, playback, feedback, and downloads.
- Three follow-up emails triggered by your choice: opens or clicks.
- Every campaign passes through human ears for quality control.
- Historical storage for every campaign.
- Established Artists and Labels can bring their own promo lists for seamless integration.
Our Promise
We know what it's like to pour everything into a release: the late nights, the endless revisions, the hope that this one will break through. We've been there, sending emails into the void, wondering if anyone actually listened, if anyone cared.
That's why we built Beat Cannon. Not as a faceless platform, but as a tool that respects your art, your time, and your relationships. Every campaign we send represents your work, and we treat it with the same care we'd want for our own music.
We promise to listen, to care, and to make sure your music reaches people who will actually hear it. Not just another email in an inbox, but a real connection between artist and listener.
Where We're Headed
Email promotion is only the start.
Beat Cannon is exploding into a full artist-first marketing suite, designed to support everyone from first-time releasers to enterprise clients handling global campaigns.
If you've got music ready to fire, Beat Cannon can shoot it downrange.
Ready to Fire Your Next Release?
Join the launch list and get early access to Beat Cannon when we go live.